You did a good job of getting people to watch your YouTube video. Now, how about turning these people into subscribers and getting them to become a long-term asset to your business?
Before I talk about the best ways to do things, let’s talk about how many people have watched your video. Between 1,000 and 40,000 people could have watched your video. That means that each interaction has about one viewer.
Is that enough to make people want to buy from your company or at least think about it? For me, I expect a lot more than just one viewer per interaction.
Having a high level of engagement helps a product or service grow and stay around because it makes potential customers feel more connected to the brand. When viewers are more involved, there are also more chances to make sales and get referrals.
How Can You Attract and Maintain a Loyal Audience for Your Videos?
There are two fundamental components to engagement. Getting people to view the video is the first step, but choosing what they want to see is the second. According to my study, providing customers with coupons, discounts, and chances to participate in giveaways and contests is the simplest and most efficient method to accomplish this.
One of four fundamental motivations is connected to each of these elements.
Motivator 1: Favorite Program You Watch
The first thing that can motivate you is to get to know what you’re watching. You can learn more about your favorite subject or service by watching a podcast, video, or something else. The only time this doesn’t apply is if you are an expert in something that is at a crossroads or is a new area where you are learning a lot. In these situations, experts can share their knowledge with the public for free on a website.
Motivator 2: Creative Content Interaction
Motivator 2 is for people who don’t know much about a brand or haven’t taken part in a social conversation. These people need a chance to interact with the company or service, ask questions, learn more, and become interested in it. A lot of the things we share on social media and the rest of the web are creative in some way. A lot of these creations are part of a campaign to get the word out about something.
Motivator 3: Possibility Of Encouragement
If you can get a viewer to click on a link to something on your website or on social media, you can get more people to see your videos and send them to a website. You can also use this kind of interaction to get more people to know about your products or services.
A YouTube channel with lots of videos is great, but you also need text versions of your content on the Internet.
The main reason for this is that search engines can’t move through audio, so they have to use text to index it. Having a text-based website will help your SEO and increase the number of people who find you through organic search. But don’t worry, keeping up a blog for your YouTube channel doesn’t have to take a lot of time. All you need is an automated transcription service provider to turn your video into text and then post a full transcription of your video as a blog post. Put an embed of your YouTube video next to the full transcript, and you’re done.
Once you know these three things, it’s a good idea to make sure your content fits into what someone likes to do. This content could lead to some fun interactions that spread quickly. This will get you more viewers and give you the chance to make more content. It depends on how you package and use video in your plan for social video marketing.